GE 598 BV2 (GE 493 BAV) —
MANAGING ADVANCED TECHNOLOGY IN INDUSTRY

COURSE REFERENCE NUMBER (CRN): 41600

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Course description: The role of advanced technology in industry has changed dramatically over the last decade, as a short-term view of both profitability and stock valuation is increasingly the primary focus of many senior executives. However, the long-term viability of any technology-intensive business still critically depends on the success of advanced technology groups. This course will focus on managing advanced technology in industry, introducing students to:

• The strategic context of advanced technology
• Analytic financial tools used to estimate the potential value of advanced technology
• Legal tools important in managing advanced technology
• Interpersonal issues related to leading, and advocating on behalf of, advanced technology groups

The course will help prepare the student to operate effectively in advanced technology environments in industry, from corporate R&D groups to technology development groups in operating units.

Home Page: http://online.engr.uiuc.edu/webcourses/ge598bv2/index.html

Course objectives: To enable students to succeed in industrial advanced technology groups by building skills in:

• Setting business-appropriate goals for their own work and that of their colleagues, and
• Effectively communicating the purpose and results of their work to technical and non-technical management.

Prerequisite(s): Undergraduate degree.

Textbook: Course notes and supplemental readings available for purchase from the TIS bookstore at http://www.tichenorpublishing.com/coursepack/index.cfm?cp=ge598.

Credit: 1 hour (graduate credit only). Counts toward the certificate in Strategic Technology Management.

Instructor: Bruce Vojak